Top 5 ways to use branded water to fundraise or promote your charity

Everyone drinks water, so why not turn it into a way to raise extra funds for your charity? Based on our experience working with various charities and companies, such as British Heart Foundation and Breakthrough Breast Cancer and supplying branded water to major fundraising events, we have compiled our list of top tips for using bottled water with at your next event.

1. Sell bottled water at your fundraiser

Branded water has a significant profit margin and can be a great way to raise funds for your charity! The best way to purchase branded water for fundraisers is through a company that offers spring direct prices rather than a retail store or wholesaler. It is also possible to organise shipping direct to your event or other venue at very economical prices, further enhancing your profits!

2. Give branded water away

Simply handing out branded water to participants in your fundraising events to keep them hydrated and comfortable, can be quite an effective show of support. The retail cost of bottled water can also be quite high and the charity can save considerable costs by buying in bulk and supplying water to partipants free of charge. Many of the charities we work with give away water to support fundraising efforts.

3. Use promotional water with custom labels to promote the charity

Create a unique branded promoitonal water to communicate your own charity message. Whether you decide to sell the water or hand it out free of charge, your brand will be reinforced and the label can include vital information about your charity and how to donate. Many springs offer as few as 500 bottles and also discounts to charities.

4. Find a sponsor to advertise on your branded bottled water

A great way to reduce cost is to find an sponsor for your water. In exchange you can offer them advertising on your water label. The water can be co-branded with the charity as well offering them a potential commerical advantage by being associated with the charity. The corporate sponsor may pay for both the customised label and bottled water in return for the advertising on the water bottle. If the water is sold for fundraising, the full proceeds can go to the charity.

5. Think long term about your branded bottles of water

It may seem obvious, forward planning can be quite meaningful, especially if you are considering a custom label. By planning your need for water over the year, you can often negotiate a discounted rate which will be much more competitive than looking at each event in isolation. The custom labels can be stored for the year and called off as required, so the branded bottles of water are fresh for each event.


So the next time you are organising a fundraising event, consider bottled water. Whether you sell it, give it away or brand it, there are numerous ways it can be used to promote the charity. Water and charity - versatile, simple, effective!

At Water Promotions we love to support charities, offering price discounts and a streamlined service. We have a proven track record of working with leading charities on supplying bottled water to major events, supplying our spring's own label water in bulk or promotional water with personalised custom labels. We are a full service company offering shipping direct to your venue or event.

Speak to us about creating a unique branded bottled water that promotes your charity and fundraising activities. We offer low minimums, volume discounts, excellent service!

Contact us for more information


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